Following Social (Media) Butterfly Kalli Pezel

Kalli Pezel is the social media manager for both Iron Mountain Hot Springs and Glenwood Caverns Adventure Park

Following Social (Media) Butterfly Kalli Pezel

Meet the social media manager working behind the scenes to get the word (and photos) out about Iron Mountain Hot Springs and Glenwood Caverns Adventure Park, two of Glenwood Springs’ premier visitor attractions.

Like a butterfly, Kalli Pezel rarely stays in place long. Her work at both Glenwood Caverns Adventure Park and Iron Mountain Hot Springs keeps her flitting between the two as she curates content for social platforms for both properties.

At Home Online and in the Mountains

“Social media marketing is changing every day it seems,” she said. “There is always something new and different happening for the social platforms of both properties and staying on top of it all is a full-time job.” Pezel began her career working for Steve and Jeanne Beckley, owners of both properties, in 2017. “My husband and I were living out of state to expand our horizons and explore the world, but when we found out we were pregnant with our daughter we knew we wanted to move back to Colorado.” Being closer to family was a top priority for the couple but living in the big city where most of their relations resided was not. Pezel and her husband Chris landed in Glenwood Springs. After that, it wasn’t long before Kalli secured the social media marketing gig for Iron Mountain Hot Springs at the time.

Whether in Words or Images Storytelling is Key

Kalli and her young daughter enjoying the day at Iron Mountain Hot Springs“I love my job,” Pezel said. “Now that my office is located on the mountain, I treasure those days when I could look out my window and see how neat the Iron Mountain Hot Springs experience is as compared to anywhere else—you’re in a mineral pool, next to a river, in the middle of the Rocky Mountains, and sipping a cocktail if you want!”

Pezel’s knack for communicating experiences helps her build a loyal following across multiple social media channels. For Iron Mountain Hot Springs that includes Facebook, Twitter, Instagram and YouTube, and for Glenwood Caverns an additional two—Pinterest and most recently Tik Tok.

Over the years, Pezel’s job has seen a lot of changes. “Mostly I am staying connected and engaged with our fans and keeping up with trends, but increasingly I’m taking more photos and videos,” she said. In fact, if you happen to catch a recent clip of Glenwood Caverns’ thrill rides, chances are good that it was Pezel who shot it with her GoPro camera.

Another trend that is keeping her busy is building relationships and connecting with social media influencers—individuals who have built a trusted relationship with their followers in a particular online market niche like travel. “The power of social media is incredible. More than anything, people want to see others having an organic, not a staged, experience. When we invite influencers to come to the hot springs or park, it’s a win-win. They’re giving their audiences an inside look at what it’s really like to spend a day with us.”

Always Looking Ahead

What’s Pezel looking forward to next? “The new hot springs expansion is going to be a big step up for Iron Mountain Hot Springs and our visitors. Many of our guests have been asking for an ‘adults only’ area for a long time, and we’re going to be able to give them that area while families also have a place of their own to enjoy soaking.” Iron Mountain Hot Springs will be opening 10 new hot springs pools, along with other amenities, in 2022.

Insider’s Take: Kalli’s Top 3 Faves at Iron Mountain Hot Springs

  • Pool: Lapis and Topaz. “The pebble-bottomed pools feel amazing on your feet.”
  • Sopris Café Menu Item: “I can’t pick just one!” Chicken Salad Croissant, all the smoothies and the Blackberry Becker Gin Limeade cocktail.
  • Gift Shop Item: The robes. “I like the waffle robes for every day and the fuzzy robes for winter. They’re the best!”

Iron Mountain Hot Springs prides itself on its team of outstanding professionals. Read more about our employees, hot springs topics and make plans to visit Iron Mountain Hot Springs today!

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Karin Gamba

Karin Gamba has been writing professionally for the travel and tourism markets for nearly two decades. She has promoted a wide array of travel products that include destination towns, vacation resorts, golf courses, ski areas, spas, hotels, restaurants and countless visitor attractions. Karin especially loves writing about her hometown of Glenwood Springs.

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